Joaquin grew up in Miami, Florida. He went to school in Tampa, Florida for Graphic design. Joaquin started out in corporate advertising, then began his entertainment advertising career in 1991 on the CBS account designing TVGuide ads.

Since then, he has worked at numerous design studios. Along with his Graphic design skills, he is also a Storyboard/Sketch artist, and has worked on feature films as well as student films and commercials. Joaquin also enjoys painting, working with mix media and building miniatures and dioramas.

Freelance Clients include:

Trailer Park, WC+A, Neuron Syndicate, CBS Interactive, InSynch+Plus, BusterInk, Hamagami/Carroll, Inc., Walton Isaacson, FOX Entertainment, Loyalkaspar, The Arterie, George P. Johnson Marketing, 1124 Design, Crew creative, Stockholm Design, Warner Brothers